SEO has been the hot topic of 2020 around all over the world. Whether we go on TikTok or instgram, all we see is influencers talking about the top SEO techniques and the best seo packages Malaysia has to offer. But what’s the point of SEO? What does it do? How does it affect your business?
While SEO has been on the hot seat, we are still a little misunderstood about what it means. SEO is not some fancy package or one-time purchase where you can take and consume like a medical shot.
What Is SEO?
SEO, or in its longer form, Search Engine Optimization is the basic process of improving your visibility on the search engine platform. Whether it be Yahoo, Google, or Bing, SEO tactics are used to improve the website traffic you get from the search engine.
There is no quick solution to improving your website traffic. There are only optimization hacks that we know as SEO practices. SEO practices do not work overnight and it takes months of work before seeing its results. However, once the results kick in your consumers start rolling into your website. A proper SEO marketing strategy outlines all the techniques that work the best for your website and whether it involves on-page optimization and off-page optimization. Both can be used to improve your online presence and improve the ranking on the search engine.
On-Page SEO versus Off-Page SEO
SEO on-page optimization and Off-page optimization have a great distinctive difference. One, as the name suggests is all about the differences you bring to the website’s content and pages. This is about how quality your web pages are and how it has been tweaked for the search engine algorithm. To boost your search engine ranking and relevancy on the platform, you can implement practices like keyword research, high-quality content production, and improving web design and speed.
On the other hand, we have SEO off-page optimization which as the name suggests involves the practices that you behind the website. It does not affect the content or the structure of the site. But rather it is about building up the trust and authenticity of your page using social media marketing, email marketing, or improving the number of backlinks to your website.
SEO Packages And Our Business
No matter what SEO practices you take upon, they have major implications for what they can do to your business. A properly done SEO marketing campaign for your business will lead to an increase in your sales, profitability, and brand awareness among the target audience. It sure works a lot better than a targeted ad for your website.
Power Of Organic Search
As much as we would like to believe we click on the first result on the google web page that looks like a clear ad, the harsh reality is people ignore them. If it looks like an ad, it does not look authentic. Even if you are on the first page of the search engine. People trust websites that have reached the first page of the search engine without any paid ads. However, the tricky part is they do not go beyond the first page either. Your target audience prefers organic search results and the ones that only show up on the first page.
Reach Hundreds Of People
SEO has given the opportunity for your business to appear on the first page. Improving page ranks does wonder for your business. Every day millions of people that fits your demographic profile search for the keywords that are in your optimized website. This also means there is a possibility of a high traffic generation to your website, purely by just searching up for related keyword queries.
Competitive Advantage With SEO
If you are missing out on SEO, you are not only missing the opportunity to reach hundreds of potential consumers. But you are also falling behind when it comes to the competition. Companies shell out a large amount of money to spend on their SEO practices. That’s because as expensive it is to optimize the website, the return is even higher.
SEO Improves Your Credibility
SEO is also crucial to your business in the branding process. In a world where everyone is online and searching up for everything on google, your business needs to be easily visible on the search engine. Having no search engine presence takes up a lot of the trust people have in your brand. If your business has an effective speedy website that is easily discoverable on the search engine, it is a sure-fire way to increase your brand awareness and credibility.
Influencer Your Consumer With SEO
The digital world has changed a lot of aspects about us as consumers as well as businesses. Starting from consumer experiences to consumer instincts, nothing is the same. Nevertheless, our consumer buying process is more or less the same. People go through the stages of problem recognition, gathering information, evaluating solutions, purchasing and post-purchase evaluations. While these may not have changed, the role businesses play in the consumer buying process has drastically changed as a result of digital properties.
The dependability of the internet has made it easier for businesses to cater to their customers. Today, they have the opportunity to play an active role in customers’ research and information gathering phase. If your page is well optimized with keywords your customer would use in the search query box, and your content is highly authentic, you can easily become your consumer’s best helper. Our job as businesses is to make the shopping experience for customers a lot simplified with answers to their questions. It also makes your connection with your consumers a lot stronger.
SEO is certainly not advisable for a short-term tactic. It takes months before we see any changes to our google rankings, While a paid ad works a lot faster, it may not deliver long-term returns the way SEO does. Your business is eternally modified the moment you learn how to keep up with the changes in the search engine algorithm. Lead generation will improve, conversions will reach an all-time high, brand awareness solidifies, and most importantly, your business starts to reap the endless benefits of having the higher end of digital functionalities.