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seo packages Malaysia
Branding

How SEO Packages Malaysia Can Change Our Business

SEO has been the hot topic of 2020 around all over the world. Whether we go on TikTok or instgram, all we see is influencers talking about the top SEO techniques and the best seo packages Malaysia has to offer. But what’s the point of SEO? What does it do? How does it affect your business? 

While SEO has been on the hot seat, we are still a little misunderstood about what it means. SEO is not some fancy package or one-time purchase where you can take and consume like a medical shot. 

seo packages malaysia

What Is SEO? 

SEO, or in its longer form, Search Engine Optimization is the basic process of improving your visibility on the search engine platform. Whether it be Yahoo, Google, or Bing, SEO tactics are used to improve the website traffic you get from the search engine. 

There is no quick solution to improving your website traffic. There are only optimization hacks that we know as SEO practices. SEO practices do not work overnight and it takes months of work before seeing its results. However, once the results kick in your consumers start rolling into your website. A proper SEO marketing strategy outlines all the techniques that work the best for your website and whether it involves on-page optimization and off-page optimization. Both can be used to improve your online presence and improve the ranking on the search engine. 

On-Page SEO versus Off-Page SEO 

SEO on-page optimization and Off-page optimization have a great distinctive difference. One, as the name suggests is all about the differences you bring to the website’s content and pages. This is about how quality your web pages are and how it has been tweaked for the search engine algorithm. To boost your search engine ranking and relevancy on the platform, you can implement practices like keyword research, high-quality content production, and improving web design and speed.

On the other hand, we have SEO off-page optimization which as the name suggests involves the practices that you behind the website. It does not affect the content or the structure of the site. But rather it is about building up the trust and authenticity of your page using social media marketing, email marketing, or improving the number of backlinks to your website. 

seo packages malaysia

SEO Packages And Our Business

No matter what SEO practices you take upon, they have major implications for what they can do to your business. A properly done SEO marketing campaign for your business will lead to an increase in your sales, profitability, and brand awareness among the target audience. It sure works a lot better than a targeted ad for your website.

Power Of Organic Search 

 As much as we would like to believe we click on the first result on the google web page that looks like a clear ad, the harsh reality is people ignore them. If it looks like an ad, it does not look authentic. Even if you are on the first page of the search engine. People trust websites that have reached the first page of the search engine without any paid ads. However, the tricky part is they do not go beyond the first page either. Your target audience prefers organic search results and the ones that only show up on the first page. 

seo packages malaysia

Reach Hundreds Of People

SEO has given the opportunity for your business to appear on the first page. Improving page ranks does wonder for your business. Every day millions of people that fits your demographic profile search for the keywords that are in your optimized website. This also means there is a possibility of a high traffic generation to your website, purely by just searching up for related keyword queries. 

Competitive Advantage With SEO 

If you are missing out on SEO, you are not only missing the opportunity to reach hundreds of potential consumers. But you are also falling behind when it comes to the competition. Companies shell out a large amount of money to spend on their SEO practices. That’s because as expensive it is to optimize the website, the return is even higher. 

SEO Improves Your Credibility 

SEO is also crucial to your business in the branding process. In a world where everyone is online and searching up for everything on google, your business needs to be easily visible on the search engine. Having no search engine presence takes up a lot of the trust people have in your brand. If your business has an effective speedy website that is easily discoverable on the search engine, it is a sure-fire way to increase your brand awareness and credibility.

Influencer Your Consumer With SEO

The digital world has changed a lot of aspects about us as consumers as well as businesses. Starting from consumer experiences to consumer instincts, nothing is the same. Nevertheless, our consumer buying process is more or less the same. People go through the stages of problem recognition, gathering information, evaluating solutions, purchasing and post-purchase evaluations. While these may not have changed, the role businesses play in the consumer buying process has drastically changed as a result of digital properties. 

The dependability of the internet has made it easier for businesses to cater to their customers. Today, they have the opportunity to play an active role in customers’ research and information gathering phase.  If your page is well optimized with keywords your customer would use in the search …

brand activation agency Malaysia
Branding

Choosing A Personality For Your Brand

Personality is incredibly subjective. But for brands, it is not impossible to legitimately create a personality of its own brand. A brand’s purpose is to establish an ideal image of the brand in the mind of the consumers. This image speaks the values and the strong positioning statement of the business. The unique proposition of the brand stays in the perception of the consumer as a result of the strong branding efforts and most importantly because of the personality built around the brand. 

Consumers are very intuitive. They have an understanding of brands even from the smallest gestures. They are able to translate little changes into things with big meanings for the brand. But this is only if we have the attention of our targeted consumer. The same way consumers make judgments about people and their personalities, consumers also make judgments about business.

This is why we often see a divide in very similar brands such as Samsung and Apple. The personality of the brand Apple is attractive to some consumers while others lean towards the personality of Samsung. The same lies in Pepsi versus Coca-cola. They both produce carbonated soda drinks that are eerily similar however, the difference in branding does hold the loyalty of different customers. 

brand activation agency Malaysia

The attachment and the loyalty that comes with picking and choosing brands is a result of the deep emotional connection brand has managed to create with their consumers. And the deep emotional bond is impossible to create without the help of a good brand personality. A personality is how people give meaning to brands. 

Personality is important in humanizing the brand by giving the brand human characteristics. This makes the brand extremely likable, and relatable. Even the most scientific products can be humanized with a brand personality. When these characteristics line up with the values of the consumer, it forges an emotional connection between the two. Brand personality can be built from many different aspects but it definitely requires the assistance and expertise of brand activation agency Malaysia. They are able to utilize logos, symbols, slogans, and colors to develop a personality for the brand. The message that is spread through brand elements should be consistent over all different marketing channels and distribution channels. From the packaging of the products to the logo and designs on social media, they all should provide the same brand associations and meanings for the customers. 

It is the simplest things that make the biggest impact on the brand personality or even begins to form the brand personality. Elements like brand voices, typography, shapes, and colors have one of the more obvious and visible impacts. Red is greatly associated with coca-cola. The sophistication in typography and photography helps create the brand personality of Apple. The shape of the half-eaten apple is also associated with the brand Apple. Every little design detail matters to the personality.

So when choosing your social media pictures, or creating your website, or even developing messages, it is important to figure out the brand personality. This personality also defines how you communicate with your customers. Is it going to be light-hearted or sophisticated? All of these tiny little details matter to the development of your brand personality. …

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